My Work | Case Studies

INFLUENCER PARTNERSHIP CONSULTATION & CAMPAIGN MANAGEMENT

Brand : Facebook

Campaign : #BeDiscovered

Digital Marketing Scope : Influencer Marketing & Paid Media Management

In partnership with MSL Group, Sri Lanka, I had the opportunity to be the Digital partner for Facebook’s #BeDiscovered campaign.

  • Consulted, planned and led the digital media campaign.
  • Identified and recruited suitable partners and influencers as per campaign objectives.
  • On boarded and signed off on influencer and partnership contracts.
  • Rolled out and managed the campaign timeline.
  • Worked on action plans proactively to meet Facebook’s (Meta’s) campaign objectives.
  • Overlooked Media Buying for the client (Facebook/Meta) throughout the campaign.
  • Report on findings and key learnings on post-campaign analytics.
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Reach
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Episode Views

Brand : Samsung

Campaign : #ReadyForLive – GalaxyA50s

Digital Marketing Scope : Influencer Marketing 

In partnership with Digitas (Leo Burnett Digital), I had the opportunity to launch and manage the Samsung Galaxy A Series #ReadyForLive Influencer campaign

  • Spearheaded and executed the influencer marketing campaign.
  • Identified and recruited suitable digital influencers while setting the necessary KPI’s to measure campaign success through influencer deliverables.
  • Negotiated and signed off on influencer contracts.
  • Guided and managed influencers on achieving KPI’s.
  • Report on findings and key learnings on post-campaign analytics.
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Reach
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IMpressions

Brand : Coca Cola Limited

Campaign : CocaCola X AvocadoApp

Digital Marketing Scope : Influencer Marketing (Micro) & Digital Partner

Digital partner for the Coca-Cola Sri Lanka x AvocadoApp influencer campaign in association with MSL Group, Sri Lanka

  • Consultation, campaign planning and digital lead for the Influencer campaign.
  • Identified and recruited suitable digital influencers (Micro) as per campaign objective.
  • On boarded and signed off on influencer contracts.
  • Rolled out and managed the campaign timeline.
  • Report on findings and key learnings on post-campaign analytics.
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Reach
1
IMpressions

Brand : TGO – HongKong

Campaign : #DipStirSip

Digital Marketing Scope : Influencer Marketing (Micro)

In collaboration with Alt-X, launched the TGO’s #DipStirSip influencer campaign in HongKong.

  • Spearheaded and executed the influencer marketing campaign.
  • Identified and recruited suitable digital influencers (Micro) from Hong Kong.
  • On boarded and signed off on influencer contracts.
  • Rolled out the campaign timeline and managed influencers.
  • Report on findings and key learnings on post-campaign analytics.
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Reach
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IMpressions

ONLINE BRAND BUILDING STRATEGY AND PROJECT MANAGEMENT

Brand : The Fibonacci Series

Campaign : Brand Launch Campaign 

Digital Marketing Scope : Overall strategy,  Content Creation, Paid Media Management Etc

Launched a luxury jewellery brand based in the UAE through a holistic approach on digital media in order to achieve long-term brand success.

  • Launched the E-Commerce store in February 2020.
  • Crafted comprehensive online brand building strategies encompassing brand positioning, creative ideation, content art direction, social media marketing (Facebook/Instagram), Google Display/Search, YouTube advertising recommendations, and influencer marketing initiatives.
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ROAS
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Reach

Brand : Leather Collection, Sri Lanka

Campaign : Christmas and New Year (Seasonal) Campaign 

Digital Marketing Scope : Seasonal Campaign Management focused on Sales

Developed a seasonal campaign based on client requirements and marketing objectives.

  • Managed the Christmas and New Year Campaign for 2019
  • Conceptualized and established visual identity strategically to change brand’s image on Social Media (FB/IG).
  • High brand reach throughout the season reflecting positively on sales through the execution of quality thematic content with strategic paid media management.
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ROAS
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Reach

BRAND BUILDING CONTENT CREATION

Brand : Taco Bell, Sri Lanka

Campaign : Monthly Social Media Content 

Digital Marketing Scope : Content Creation and Marketing

Successfully launched Taco Bell Sri Lanka in 2017 by implementing a strategic plan with a focus on lifestyle in the fast-food industry.

  • In alignment with global best practices for branding in the category on social media, the content was strategically conceptualized to create lifestyle content pieces on a monthly basis.
  • Generated high platform engagement increasing day-to-day brand recall.
  • Taco Bell Sri Lanka’s Instagram page became Sri Lanka’s Most Engaging Instagram page in the Fast-Food Category.
  • Content pieces created locally for Taco Bell Sri Lanka has been shared and highlighted on other international Taco Bell Instagram pages.
1 %
Enggement rate
1 %
page perfomance index

Brand : KFC Maldives

Campaign : Monthly Social Media Content 

 Digital Marketing Scope : Content Creation and Marketing

Launched KFC Maldives in 2018 inspired by insights from culture and consumption behaviours which enabled us to position the brand in a competitive landscape.

  • Conceptualized lifestyle content pieces on a monthly basis for Instagram in alignment to the best global practices for the fast-food category.
  • Generating platform engagement on a daily basis which eventually resulted in high brand recall. 
1 %
engagement rate
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Page perfomance index

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shameerefai@gmail.com

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