My Work | Case Studies
INFLUENCER PARTNERSHIP CONSULTATION & CAMPAIGN MANAGEMENT
Brand : Facebook
Campaign : #BeDiscovered
Digital Marketing Scope : Influencer Marketing & Paid Media Management
In partnership with MSL Group, Sri Lanka, I had the opportunity to be the Digital partner for Facebook’s #BeDiscovered campaign.
- Consulted, planned and led the digital media campaign.
- Identified and recruited suitable partners and influencers as per campaign objectives.
- On boarded and signed off on influencer and partnership contracts.
- Rolled out and managed the campaign timeline.
- Worked on action plans proactively to meet Facebook’s (Meta’s) campaign objectives.
- Overlooked Media Buying for the client (Facebook/Meta) throughout the campaign.
- Report on findings and key learnings on post-campaign analytics.
Brand : Samsung
Campaign : #ReadyForLive – GalaxyA50s
Digital Marketing Scope : Influencer Marketing
In partnership with Digitas (Leo Burnett Digital), I had the opportunity to launch and manage the Samsung Galaxy A Series #ReadyForLive Influencer campaign
- Spearheaded and executed the influencer marketing campaign.
- Identified and recruited suitable digital influencers while setting the necessary KPI’s to measure campaign success through influencer deliverables.
- Negotiated and signed off on influencer contracts.
- Guided and managed influencers on achieving KPI’s.
- Report on findings and key learnings on post-campaign analytics.
Brand : Coca Cola Limited
Campaign : CocaCola X AvocadoApp
Digital Marketing Scope : Influencer Marketing (Micro) & Digital Partner
Digital partner for the Coca-Cola Sri Lanka x AvocadoApp influencer campaign in association with MSL Group, Sri Lanka
- Consultation, campaign planning and digital lead for the Influencer campaign.
- Identified and recruited suitable digital influencers (Micro) as per campaign objective.
- On boarded and signed off on influencer contracts.
- Rolled out and managed the campaign timeline.
- Report on findings and key learnings on post-campaign analytics.
Brand : TGO – HongKong
Campaign : #DipStirSip
Digital Marketing Scope : Influencer Marketing (Micro)
In collaboration with Alt-X, launched the TGO’s #DipStirSip influencer campaign in HongKong.
- Spearheaded and executed the influencer marketing campaign.
- Identified and recruited suitable digital influencers (Micro) from Hong Kong.
- On boarded and signed off on influencer contracts.
- Rolled out the campaign timeline and managed influencers.
- Report on findings and key learnings on post-campaign analytics.
ONLINE BRAND BUILDING STRATEGY AND PROJECT MANAGEMENT
Brand : The Fibonacci Series
Campaign : Brand Launch Campaign
Digital Marketing Scope : Overall strategy, Content Creation, Paid Media Management Etc
Launched a luxury jewellery brand based in the UAE through a holistic approach on digital media in order to achieve long-term brand success.
- Launched the E-Commerce store in February 2020.
- Crafted comprehensive online brand building strategies encompassing brand positioning, creative ideation, content art direction, social media marketing (Facebook/Instagram), Google Display/Search, YouTube advertising recommendations, and influencer marketing initiatives.
Brand : Leather Collection, Sri Lanka
Campaign : Christmas and New Year (Seasonal) Campaign
Digital Marketing Scope : Seasonal Campaign Management focused on Sales
Developed a seasonal campaign based on client requirements and marketing objectives.
- Managed the Christmas and New Year Campaign for 2019
- Conceptualized and established visual identity strategically to change brand’s image on Social Media (FB/IG).
- High brand reach throughout the season reflecting positively on sales through the execution of quality thematic content with strategic paid media management.
BRAND BUILDING CONTENT CREATION
Brand : Taco Bell, Sri Lanka
Campaign : Monthly Social Media Content
Digital Marketing Scope : Content Creation and Marketing
Successfully launched Taco Bell Sri Lanka in 2017 by implementing a strategic plan with a focus on lifestyle in the fast-food industry.
- In alignment with global best practices for branding in the category on social media, the content was strategically conceptualized to create lifestyle content pieces on a monthly basis.
- Generated high platform engagement increasing day-to-day brand recall.
- Taco Bell Sri Lanka’s Instagram page became Sri Lanka’s Most Engaging Instagram page in the Fast-Food Category.
- Content pieces created locally for Taco Bell Sri Lanka has been shared and highlighted on other international Taco Bell Instagram pages.
Brand : KFC Maldives
Campaign : Monthly Social Media Content
Launched KFC Maldives in 2018 inspired by insights from culture and consumption behaviours which enabled us to position the brand in a competitive landscape.
- Conceptualized lifestyle content pieces on a monthly basis for Instagram in alignment to the best global practices for the fast-food category.
- Generating platform engagement on a daily basis which eventually resulted in high brand recall.